By Chris Gilleard, Paul Higgs, Martin Hyde, Ian Rees Jones, Christina R. Victor
This publication offers a distinct serious standpoint at the altering nature of later existence by means of analyzing the engagement of older individuals with client society in Britain because the Nineteen Sixties. humans retiring now are those that participated within the construction of the post-war buyer tradition. those shoppers have grown older yet haven't stopped eating; their offerings and behavior are items of the collective histories of either cohort and new release. The e-book is predicated on huge research over years of huge united kingdom survey facts units and charts the adjustments within the event of later existence within the united kingdom during the last 50 years. person chapters handle social swap and later lifestyles, the 'third age' in buyer society, innovations of age, cohort and new release, inequalities in source of revenue and expenditure and the evolution of well-being and social policy.The ebook will entice scholars, academics, researchers and coverage analysts. it's going to supply fabric for instructing on undergraduate classes and postgraduate classes in sociology, social coverage and social gerontology. it is going to even have enormous attract inner most engaged with older shoppers in addition to to voluntary and non-governmental organizations addressing growing old in Britain.
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Additional info for Ageing in a Consumer Society: From Passive to Active Consumption in Britain (Ageing and the Lifecourse)
As those generational warriors grow older, taking with them much of the kudos and the more significant spoils of victory, further generational divisions are less easy to establish and, even when established, less easy to sustain. The question of what constituted youth culture is, in retrospect, difficult to answer. Does it define a particular historical period? Can or should it be distinguished from a ‘youthful’ period in the development of mass consumer society? As the material symbols of what was once portrayed as the ‘youth revolution’ fade and the individual icons of that period age, do they still function as the boundaries of a cultural field that was so age- (youth-) defined.
Rather, they connect to a broader transformation of the cultural sphere arising from capitalist developments of the commodity form (Lee, 1993). While the two processes are intertwined, it is the change in emphasis, the dominance of style over substance, that characterises patterns of consumption in the post-war period. Bauman (1998) goes so far as to argue that the ‘aestheticisation’ of consumption has replaced the work ethic as the most consistent aspect of people’s lives. Consumption presents individuals with the means of understanding contemporary life as well providing a set of moral underpinnings.
Equally important is the fact that as each successive cohort is socialised into the practices and narratives of recreational consumption, the lifecourse divisions established by a classical modernity become more permeable. All sections of the population have gained entry to a common post-generational habitus, sharing similar consumerist preoccupations with food and diet, fitness and health, lifestyle and leisure. Such habitus encourage people of differing ages to identify themselves as citizen consumers embedded within an all-enveloping mass culture of consumption.