By Chris Atton
During this ebook, Chris Atton bargains a clean advent to substitute media: one that isn't restricted to `radical' media, yet may also account for more moderen cultural varieties corresponding to zines, fanzines, and private web content. replacement Media: Examines how and why humans produce and use substitute media - to make that means, to interpret, and to alter the area within which they dwell contains a wide selection of different media and attracts on examples from either the us and uk Locates modern replacement media of their cultural, historic and political contexts
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Extra info for Alternative Media (Culture, Representation and Identity)
It has since moved to on-line publication. This chapter deals with its print history. ) The Alternative Press in its 'Ghetto' In the previous chapter I highlighted Michael Traber's argument that a grassroots alternative press offered the truest, most thorough version of alternative media values. Against it he set the advocacy press, one that tended to commerciality and 'distance' from the subjects of its news. This view has not been accepted uncritically by some commentators on alternative media.
Given that capital investment is minimal, and that the producers of these titles are already working for no wages, there is not only little margin for expansion, there is hardly space in which to survive. The subscription is a common method of obtaining capital funding. The ratio of subscriptions to other sales of Squall during its life as a print publication was roughly 1: 9 (800 of a circulation of 7,000). Despite its low level, the subscription at least offered a little financial security, providing the opportunity for forward planning, however limited.
At its heart is an examination of the alternative press as an economic enterprise which has sought to find alternatives to mainstream ways of doing business. It will explore the reprographic technologies employed by the alternative press in order to gauge how they are influenced by low finance. Finally, it will examine the economics of production in relation to an alternative public sphere, in particular exploring the articulation of economic factors with prefigurative methods of political organization.