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By Craig Vandall Stevens

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This is how a show producer develops a good customer and exhibitor following and a solid reputation. Page 7 Chapter 2 Targeting Your Market Now that you have a better idea of what you are trying to accomplish, let's look at the steps necessary to achieve the desired result. The first step is to target your market. It is important to invite the right people to your show. Two main ingredients are necessary for any show to be successful: buyers and sellers. And you must know who they are, where to find them, what they are looking for, and how to give it to them.

You won't have time. Page 29 Here is a floor plan showing seventy-five 10-by-10-foot booth spaces plus aisles. There are three basic symbols you can use to mark your show area. Make sure all of your paperwork is in order. A clipboard is handy for keeping it all organized. If it is a large show, use a box for your exhibitor information packages. Organize these packages not by space numbers, but alphabetically by the crafters' last names for easy access. Page 30 Keep your marks short to give your exhibitors a picture of where and how to set up.

Good luck! Page 33 Chapter 4 Site Selection and Requirements Where will you hold your show? Indoors in a school cafeteria, church hall, mall or shopping center, or convention center? Will you rent the local VFW hall or a hotel reception room? Or will it be held outdoors on the church grounds, in the school's football field, or in the parking lot of a strip mall? If you are producing a show for your church, school, or community organization, you probably already have a place to hold your show and won't have to pay for the use of the space.

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