Download Content Everywhere by Sara Wachter-Boettcher PDF

By Sara Wachter-Boettcher

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Care approximately content material? larger reproduction isn't sufficient. As units and channels multiply—and as clients anticipate to narrate, proportion, and shift info quickly—we want content material which may pass extra areas, extra simply. content material in every single place might help you cease developing mounted, single-purpose content material and begin making it extra future-ready, versatile, reusable, potential, and significant anyplace it must go.

Review

The net has moved past the computer, and our content material needs to stick to. via a wide standpoint, transparent language, and a military of useful feedback, Sara Wachter-Boettcher publications us during the demanding situations we are facing. --Ethan Marcotte, writer, Responsive internet Design

The e-book you're protecting is magic. It cuts via the entire noise surrounding based content material and gives instantly beneficial how you can flip your content material from a number of scattered pages right into a robust, versatile mesh that's prepared for numerous new makes use of. And the easiest half? Wachter-Boettcher walks you thru the entire reasoning and the entire sub-steps of this method with no ever wasting sight of the genuine aim: to create and keep full of life, beneficial content material for humans. If you're searching for a lucid advisor to the recent demanding situations content material publishers face, you won't discover a greater one than this. --Erin Kissane, writer, the weather of content material technique, and editor, Contents

Website, app, social media--and extra. huge reveal, pill, smartphone--and extra. Are you writing and rewriting for these types of varied channels and units? cease. Get this ebook. Sara Wachter-Boettcher delivers useful recommendation in an easy-to-read type with plenty of examples. She'll assist you write as soon as, structuring your content material to achieve success anywhere and but it seems to be. --Janice (Ginny) Redish, writer, Letting cross of the Words-Writing websites that Works

About the Author

Sara Wachter-Boettcher is an self reliant content material strategist dependent in Lancaster, Pennsylvania, the place she is helping consumers cease growing never-ending content material and begin construction thoughts which are sustainable, significant, and future-ready. She obtained this fashion after stints as a journalist, copywriter, and internet author, within which she turned more and more disillusioned with the chaos in general present in web pages tasks. In 2008, she introduced the content material procedure perform at her prior supplier, Off Madison Ave, and began operating heavily with IA and UX groups to construct a greater manner ahead. Sara is the editor in leader for a listing aside journal, the place her writing has additionally seemed. She additionally contributes to Contents and blogs sporadically on her own website, sarawb.com. you'll discover the place she'll be talking subsequent on Lanyrd.

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Extra resources for Content Everywhere

Sample text

Installing the Ruby Interpreter To install Ruby on your computer, follow these steps: 1. org/projects/rubyinstaller. org/ projects/rubyinstaller runs only on Windows. org/projects/ruby instead. com/articles/2005/ 12/01/ruby_rails_lighttpd_mysql_tiger. 2. Click the Download link. Figure 2-1 shows the Download link as it appears in the summer of 2006. The name of the software is One-Click Installer. By the time you read this book, the Ruby people might have changed the Web page, and the link might look different.

Which is better — compiled code or interpreted code? Believe it or not, the answer depends on your point of view. A computer executes compiled code faster than interpreted code. But as computer processing power becomes cheaper, the speed of execution is no longer such an important issue. So step back from the processing speed issue and think about the speed of software development. With a compiled language, each modify-compile-run cycle is three steps long, compared with the two-step modify-run cycle in an interpreted language such as Ruby.

These servers typically come from big companies, such as Microsoft, Oracle, and IBM. Of course, some servers come from smaller, open source organizations such as MySQL. The kind of server you have determines the kind of database that you use. That’s because each server encodes and decodes data in its own way. The ones and zeros in an Oracle database are different from the ones and zeros in a Microsoft database, even if the information stored in the two databases (the employees’ names, job titles, and salaries) is exactly the same.

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