Download Creating and marketing new products and services by Rosanna Garcia PDF

By Rosanna Garcia

This ebook emphasizes emphasizes advertising learn thoughts which could aid companies id the voice of the buyer and comprise those findings into new product improvement procedure. It addresses the position of sustainability in innovation, open innovation ideas, and overseas co-development efforts of recent items and services.

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Extra info for Creating and marketing new products and services

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Looping: A type of new product development process commonly used in software design where versions are developed, tested, and then looped back into the design phase. Looping has no structured “gates” to stop the design process. New product program management: A new product development management process where the new product (NP) manager oversees many new product projects and helps the project managers implement excellent new product 24 C re atin g a n d M a rk e tin g Ne w P r o d u c t s a n d Serv i c e s processes.

This encourages the team to be creative in finding unique solutions. In the case of the Westinghouse tailgate appliance (refrigerator, grill, plus) development, the “playing field” for new ideas was limited by the company’s strategy for innovative, durable home appliances. If a team designed outside that space, they needed to go back to the corporation to get approval. This bounding box method gives the team flexibility to cycle back and forth through need identification, concept development, and prototypes testing activities without being limited by a sequential process.

For a firm to successfully innovate, dedicated personnel are required to drive the innovation process. A new product (NP) manager is concerned with the development of new products within the organization and usually, but not always, the commercialization of that product. The NP manager typically takes on three major roles within the organization:39 1. Team leader/project management: The NP manager leads the new product team comprised of team members with diverse skills who also may have parttime commitments to other parts of the organization.

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