By Maureen Honey
Creating Rosie the Riveter examines ads and fiction released within the Saturday night Post and True Story with the intention to express how propaganda was once used to inspire girls to go into the workforce.
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Additional resources for Creating Rosie the Riveter: class, gender, and propaganda during World War II
To dramatize a conflict taking place on foreign soil, propagandists found in women the Page 7 personification of vulnerability they were looking for to concretize and make real the message that civilians must help soldiers protect American interests. Most often, this portrayal centered upon a wife, fearfully trying to protect her family amid the terrors of war. Though she was courageous and determined, it was clear that she was ill equipped to defend herself and needed to rely on masculine strength for her survival.
The Instructional Media Center at the University of Nebraska and the Special Collec- Page x tions section of the Michigan State University library deserve specific mention for their help in making the illustrations for this book. I especially wish to thank the staff of the Macfadden Group, Inc. for allowing me to use their offices and collection of True Story. Without their cooperation, I could not have completed this research since confession magazines have not been collected in libraries. Thanks are also due Roma Rector who typed the initial draft of this manuscript and expressed great enthusiasm for the topic.
13 As a result, massive shifts occurred in the labor force as women abandoned these fields to seek work in war production plants (see table 1). 15 While the bulk of mate and female workers remained in pre-war sex-typed job categories, these figures indicate the great extent to which women were employed in the mate sector of the labor market and benefited economically from the emergency. Women also entered male jobs in trade, service, and transportation, such as gas station attendants, truck drivers, and postal workers in addition to white-collar positions.