By Patrick Sellers
How do politicians try and form their information insurance? dealers examines strategic verbal exchange campaigns within the U.S. Congress. He argues that those campaigns create cycles of spin: leaders create messages, rank-and-file legislators make a decision even if to advertise these messages, reporters come to a decision no matter if to hide the messages, and any assurance feeds again to steer the coverage approach. those 4 phases are heavily comparable; judgements at one degree impact these at one other. makes use of different facts, from player remark and press secretary interviews, to automated content material research and vector vehicle regression. the result's a complete and exceptional exam of politicians' promotional campaigns and reporters' assurance of these campaigns. Countering a number of critics of spin, dealers deals the provocative argument that the promotional messages have their origins within the genuine coverage personal tastes of contributors of Congress. The campaigns to advertise those messages hence may help the general public find out about coverage debates in Congress.
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Additional resources for Cycles of Spin: Strategic Communication in the U.S Congress (Communication, Society and Politics)
The year ended with an embarrassing shutdown of the federal government, which helped set the stage for President Clinton’s reelection in 1996 (CQ Almanac Online Edition 1996). Why did the Republicans’ legislative momentum in January slow to painful gridlock by December? A similar puzzle emerged twelve years later during the 110th Congress. In the November elections preceding this Congress, the congressional minority party, this time the Democrats, created their own public relations campaign, organized around a set of policy proposals collectively named ‘‘Six for ‘06’’ (Nather 2006b).
This chapter has presented a foundation for exploring strategic communication campaigns by members of Congress. I outlined why The Cycle 17 legislators initiate these campaigns, and how their interaction with journalists leads to cycles of spin. The final section outlined the diverse evidence in the chapters that follow, which provides a comprehensive picture of agenda setting in national political debates. Such a broad picture helps us learn critical information about the legislative process in Congress.
Records of the Senate Radio Television Gallery list four types of events: press conferences, studio interviews, stakeouts, and photo ops (Sellers and Schaffner 2007). A leader can also use selective incentives to influence legislators’ beliefs about the benefits and costs of participating in leadership-sponsored events. By offering to expedite a bill important to a legislator, the leader could increase the legislator’s perceived benefits of participating in the event. Threats to stall legislation could exert a similar effect on the perceived costs of not participating.